About Us

You will find state-of-the-art vehicles and award-winning
customer service at our dealership in Peterborough. Visit us today!

Three Generations Serving the Peterborough Community for over 50 Years!

Peterborough Volkswagen is dedicated to being a premier automotive retailer, providing a unique shopping experience based on employee, customer, community, and manufacturer engagement. Serving Peterborough and surrounding areas for over 50 years, our set of core values drives us each and every day!

Our Core Values at Peterborough Volkswagen

Team Work – Through trust and respect, we work to achieve a common goal of providing a safe, enjoyable work place, enabling us to achieve the highest possible level of success.

Transparency – We provide a customer experience that enables both our team and customers to make informed decisions based on accurate information.

Customer Engagement – Enthusiasm drives what we do, and making a commitment to connecting with our customers each and every day encourages an environment that will help us exceed customer expectations.

Accountability – Being responsible for our actions ensures top notch team work and customer experience!

Continuous Learning – Keeping close ties with our manufacturer ensures that we provide the most up-to-date information, and also encourages our self-improvement and a customer experience that breeds trust and respect.

Peterborough Volkswagen: Part of History

The first man lands on the moon aboard Apollo 11, The Beatles play for the last time on the roof of Apple Records, the first test flight of the Concorde, 350,000 people attend Woodstock, and Peter and Rita Eatson open Peterborough Volkswagen at the corner of Reid and McDonnel Sts in Downtown Peterborough!

How time flies! A lot has changed since then, but one thing that hasn’t is Peterborough Volkswagen's continous vision of providing the absolute best Volkswagen sales and service to the Peterborough community and surrounding area. We are very proud of our amazing team of loyal and dedicated team members, as well as our ability to grow and exceed our personal and manufacturer goals.

Peterborough Volkswagen: Driving into the Future

Three generations of “family business” marks a milestone for Peterborough Volkswagen, as Eric Eatson joins the team straight from the Automotive Business School at Georgian College. Youth, enthusiasm, and the goal of continuing our involvement in the community will serve to make Peterborough Volkswagen a great place to purchase your next vehicle!

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